SMS marketing has become the primary form of marketing and advertising for companies which hope to really reach out to customers and potential customers. There are several methods of marketing and advertising available to companies now, including the following:
- SMS Marketing
- Email Marketing
- Social Media
- Print and much more
SMS marketing is the premier way to promote a specific message or service, since it can be directed right to the mobile phone units of individual users. In addition to the precision of SMS marketing, this channel is uncrowded in terms of traffic. The individual mobile phone carriers control the content sent over the lines and because of this, SMS marketing is trusted. It certainly has a very high rate of views, since SMS marketing is still considered frontier territory for marketing companies.
Thus, the most direct way for a company to get in touch with current and potential customers is for them to embark on a cost effective SMS marketing campaign. Not only are these campaigns direct in the way they reach out to customers, they are also extremely cheap. Some SMS marketing packages offer rates for individual SMS's as low as one tenth of one cent per message. There is no other way to send a targeted message to one's ideal set of customers for anywhere less than this.
I have developed many custom SMS Marketing application for my clients.